Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan.
Material type:
TextPublication details: Singapore : Pearson Education South Asia, c2013.Edition: 6th edDescription: 983 pages in various pagings : illustrations ; 28 cmISBN: - 9789810687977
- 658.8 MAR 2013
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Nilai University Library General stacks | 658.8 MAR 2012 (Browse shelf(Opens below)) | Available | 1000023185 | ||||||||||||||
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Nilai University Library General stacks | 658.8 MAR 2012 (Browse shelf(Opens below)) | Available | 1000023186 |
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| 658.8 MAR Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. | 658.8 MAR 2005 Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. | 658.8 MAR 2012 Marketing management : an Asian perspective / | 658.8 MAR 2012 Marketing management : an Asian perspective / | 658.8 MAR 2016 Marketing management / | 658.8 MAS 2014 Marketing : an introduction / | 658.8 MCD Marketing essentials / |
Previous edition published by Prentice Hall, 2009.
Includes bibliographical references and index.
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