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Marketing management and strategy.- 2nd ed./ Peter Doyle

By: Doyle , Peter.
Material type: materialTypeLabelBookPublisher: Harlow,England :Prentice Hall, 2001 Edition: 2e.Description: xvii,465 p. : ill.; 23 cm.ISBN: 0132622394.Subject(s): Marketing -- managementDDC classification: 658.8 DOY
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