Marketing : an introduction / Gary Armstrong, Philip Kotler.
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TextPublication details: Harlow, Essex : Pearson Education Limited, c[2015] Edition: Twelfth edition, Global editionDescription: 672 pages : colour illustrations ; 28 cmISBN: - 9781292016788 (paperback)
- 1292016787 (paperback)
- 658.8 ARM 2015
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Nilai University Library General stacks | 658.8 ARM 2015 (Browse shelf(Opens below)) | Available | 1000022936 |
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| 658.7 MAN 2016 Global logistics and supply chain management / | 658.7 MAN 2021 Global logistics and supply chain management / | 658.8 ARM 2015 Marketing : an introduction / | 658.8 ARM 2015 Marketing : an introduction / | 658.8 ARM 2017 Marketing : an introduction / | 658.8 ARM 2023 Marketing : an introduction / | 658.8 ARM 2023 Marketing : an introduction / |
Publication date from publisher's website.
Includes bibliographical references and index.
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