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What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz , Wolfram Wordemann

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BookPublisher: Chichester ; New York : Wiley, c2000. Chichester ; New York : Wiley, c2000. Description: xvi, 222 p. : ill. ; 24 cm.ISBN: 0471720259.Subject(s): Brand name products

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.827 BUC (Browse shelf)	Available		9254

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Previous	658.82 SHI Integrated marketing communications in advertising and promotion / Terence A. Shimp.	658.82 TEL ADVERTISING AND SALES PROMOTION STRATEGY	658.82 WIL INTERACTIVE MARKETING	658.827 BUC What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz , Wolfram Wordemann	658.827 KEL 2013 Strategic brand management :	658.83 BOY Marketing research : text and cases / Harper W. Boyd, Ralph Westfall. - 7th ed.	658.83 BOY MARKETING RESEARCH:TEXT AND CASES-6E	Next

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