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Strategic marketing management : planning, implementtion and control / Richard M.S.Wilson, Colin Gilligan.

By: Wilson, Richard M.S.

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BookPublisher: Oxford : Butterworth Heinemann, 1997 Oxford : Butterworth Heinemann, 1997 Edition: 2nd ed.Description: xx, 827 p. : ill. ; 29 cm.ISBN: 075062244X.Subject(s): Marketing

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.8 WIL (Browse shelf)	Available		9338

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