International marketing / Pervez N. Ghauri, Philip Cateora.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill Education, c2014.Edition: 4th edDescription: xxvii, 635 pages : illustrations (chiefly color) ; 26 cmISBN:
  • 9780077148157 (pbk.)
  • 0077148150 (pbk.)
Subject(s): DDC classification:
  • 658.84 GHA 2014
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