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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney .- 8th ed.

By: Hawkins, Del I.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2001 Edition: 8e.Description: xxiv, 775 p. ; 25 cm. + 1 computer disk (3 1/2in.).ISBN: 0072316020.Subject(s): Consumer behavior -- United States Market surveys --United State Consumer behavior -- United States--- Case studiesDDC classification: 658.83420973 HAW
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Open Shelf Books Open Shelf Books Nilai University Library
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