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Consumer behavior:building marketing strategy -7e

By: Hawkins, Del I / Best, Roger J. / Coney, Kenneth A.
Material type: materialTypeLabelBookPublisher: Boston, Mass : Mcgraw-Hill, C1998. ISBN: 0256218951.Subject(s): Consumer behaviour-united states 2. Market surveys-united statesDDC classification: 658.834209 HAW
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