Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A.
Material type:
BookPublisher: London : Prentice-Hall International, c1998 Upper Saddle River, N.J. : Prentice Hall, c1998. Edition: 8th ed.Description: xii, 723 p. : ill. (some col.), maps ; 28 cm.ISBN: 0136493025.Subject(s): Marketing--Decision making--Case studies
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library | Available | 8779 |
Total holds: 0
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