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CONTEMPORARY PERSPECTIVE ON STRATEGIC MARKET PLANNING

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BookPublisher: ALLYN & BACON ISBN: 0205125131.Subject(s): Marketing -- planningDDC classification: 658.801 KER

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.801 KER (Browse shelf)	Available		7071

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Previous	658.800994 MAR Marketing / Philip Kotler ... [et al.]. - 5th ed.	658.801 KER Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan	658.801 KER Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan	658.801 KER CONTEMPORARY PERSPECTIVE ON STRATEGIC MARKET PLANNING	658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin,	658.802 AND 2006 The long tail :	658.802 BLA The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.	Next

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