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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c1994Edition: 10th ed.Description: xxviii, 697 p. : co;. ill., col. maps ; 27 cm.ISBN: 0070610150 (alk. paper).Subject(s): MarketingDDC classification: 658.8
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