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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: Boston : Mcgraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	16125
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	16126
Red Spot Books	Nilai University Library	659.1 BEL (Browse shelf(Opens below))	Available	16124

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