Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.- 3rd. Ed.
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TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Description: xxvii, 700 p. col. ill. 26 cmISBN: - 9780071115926
- 658.83 HAI
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