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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf Books	Nilai University Library				658.8 PER (Browse shelf(Opens below))					Available			18030

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Previous	658.8 PAL Principles of services marketing / Adrian Palmer .- 3rd ed.	658.8 PAL 2012 Introduction to marketing : theory and practice /	658.8 PER APPLICATIONS IN BASIC MARKETING : CLIPPINGS FROM THE POPULAR BUSINESS PRESS	658.8 PER Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.	658.8 PER Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.	658.8 PET MARKETING MANAGEMENT :KNOWLEGE AND SKILLS -3E	658.8 PET A PREFACE TO MARKETING MANAGEMENT 6E	Next

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