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Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: Boston : McGraw-Hill/Irwin, c2009.Description: xxv, 838 p. : col. ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	17889
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	17890
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	17891
Open Shelf Books	Nilai University Library General stacks	659.1 BEL (Browse shelf(Opens below))	Available	17888

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Previous	6581599EUN International financial management /	6584012HIL Strategic management : an integrated approach /	659 PRE 2012 Event marketing : how to successfully promote events, festivals, conventions, and expositions /	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	Next

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