Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed.

By: Material type: TextPublication details: Boston : Mcgraw-Hill Irwin, C2004.Edition: 9eDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN:
  • 0071240403
Subject(s): DDC classification:
  • 658.8342 HAW
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