International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.- 7th ed.

By: Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2004. Edition: 7eDescription: xxvii, 666, [42] p. : col. ill., col. maps ; 28 cmISBN:
  • 0324282893
Subject(s): DDC classification:
  • 658.84 CZI
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