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Mass media research : an introduction / Roger D.Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Material type: materialTypeLabelBookPublisher: Belmont, Calif. : Wadsworth Pub. Co., c1991. Edition: 3rd ed.Description: xv, 478 p. : ill. ; 25 cm.ISBN: 0534139620.Subject(s): Mass media -- ResearchDDC classification: 302.23072 WIM
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