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Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed.

By: Pride, William M.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c1997. Edition: 10E.ISBN: 0395854733.Subject(s): MarketingDDC classification: 658.8 PRI
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