Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8812

003 - CONTROL NUMBER IDENTIFIER

• control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20261006004046.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: NU
• Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing 2. Advertising

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (NU)7894: Engel, James 8811, Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel