Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 7885

003 - CONTROL NUMBER IDENTIFIER

  • control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20261006003957.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: NU
  • Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: ADVERTISING 2. SALES PROMOTION 3. COMMUNICATION IN MARKETING

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (NU)6861: BELCH, GEORGE E. / BELCH, MICHAEL A 7884, ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E