Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 4689
003 - CONTROL NUMBER IDENTIFIER
- control field: NU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20261006003720.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 261006|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: NU
- Transcribing agency: NU
100 ## - HEADING--PERSONAL NAME
- Personal name: Mccarthy, Jerome E
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (NU)3546: Mccarthy, Jerome E., Basic marketing : a global - managerial approach / Jerome E. Mccarthy. - 11th ed.