Entry Topical Term

Number of records used in: 4

001 - CONTROL NUMBER

• control field: 2797

003 - CONTROL NUMBER IDENTIFIER

• control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20261006003552.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: NU
• Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing -- planning

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (NU)1811: Kerin, Roger A. 2796, Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan