Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 17718

003 - CONTROL NUMBER IDENTIFIER

  • control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20261006004857.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: NU
  • Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Advertising campaigns. Communication in marketing

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (NU)17732: Parente, Donald. 17717, Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.