Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 12217

003 - CONTROL NUMBER IDENTIFIER

• control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20261006004403.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: NU
• Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing--United States--Case studies

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (NU)11938: Hartley, Robert F 12216, Marketing mistakes and successes / Robert F. Hartley.- 9th ed.