Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 11312
003 - CONTROL NUMBER IDENTIFIER
- control field: NU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20261006004311.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 261006|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: NU
- Transcribing agency: NU
100 ## - HEADING--PERSONAL NAME
- Personal name: McColl-Kennedy, J. R
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (NU)10926: McColl-Kennedy, J. R. , Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel.