Normal view MARC view

Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

  • control field: 10613

003 - CONTROL NUMBER IDENTIFIER

  • control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20261006004227.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: NU
  • Transcribing agency: NU

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing research. Marketing research--Methodology

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (NU)10026: Malhotra, Naresh K. 7032, Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - Rev. 2nd European ed.