Normal view MARC view

Entry Personal Name

Number of records used in: 2

001 - CONTROL NUMBER

  • control field: 10595

003 - CONTROL NUMBER IDENTIFIER

  • control field: NU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20261006004225.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 261006|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: NU
  • Transcribing agency: NU

100 ## - HEADING--PERSONAL NAME

  • Personal name: Belch, George E. (George Eugene)

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (NU)9996: Belch, George E. (George Eugene) , Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed.