Marketing management and strategy.- 2nd ed./ Peter Doyle (Record no. 9261)

000 -LEADER
fixed length control field 00472nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 9261
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132622394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle , Peter
9 (RLIN) 9319
245 ## - TITLE STATEMENT
Title Marketing management and strategy.- 2nd ed./ Peter Doyle
250 ## - EDITION STATEMENT
Edition statement 2e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow,England :Prentice Hall, 2001
300 ## - PHYSICAL DESCRIPTION
Extent xvii,465 p. : ill.; 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- management
9 (RLIN) 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 2 658.8 DOY 10116 11/22/2017 10/31/2017 09/11/2012 Open Shelf Books