Integrated marketing communications / (Record no. 8340)

000 -LEADER
fixed length control field 00624nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 8340
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273625136
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.85
Item number PIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David.
9 (RLIN) 9111
245 ## - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc. David Pickton and Amanda Broderick.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harlow :
Place of publication, distribution, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 752 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrated marketing communications.
9 (RLIN) 9112
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Broderick, Amanda.
9 (RLIN) 9113
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total renewals
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 09/11/2012 2 658.82 PIC 2001 10493 03/05/2015 03/02/2015 09/11/2012 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 07/02/2015 1 658.82 PIC 10483 09/23/2016 08/17/2016 07/02/2015 Open Shelf Books 1