Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill (Record no. 7892)

000 -LEADER
fixed length control field 00455nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 7892
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130102296
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 FIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
9 (RLIN) 8809
245 ## - TITLE STATEMENT
Title Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill
250 ## - EDITION STATEMENT
Edition statement 2E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London : Prentice Hall, c1999
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.802 FIL 8887 09/11/2012 09/11/2012 Open Shelf Books