Consumer behavior : building marketing strategy, 7th ed. / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. (Record no. 7876)

000 -LEADER
fixed length control field 00534nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 7876
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218951
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 518
245 ## - TITLE STATEMENT
Title Consumer behavior : building marketing strategy, 7th ed. / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 7E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. : McGraw-Hill, c1998.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior -- United States. 2.Market surveys -- United States.
9 (RLIN) 8150
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.8342 HAW 8869 09/11/2012 09/11/2012 Open Shelf Books