Consumer behavior:building marketing strategy -7e (Record no. 7858)

000 -LEADER
fixed length control field 00488nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 7858
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218951
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834209 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I / Best, Roger J. / Coney, Kenneth A
9 (RLIN) 8780
245 ## - TITLE STATEMENT
Title Consumer behavior:building marketing strategy -7e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass : Mcgraw-Hill, C1998.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour-united states 2. Market surveys-united states
9 (RLIN) 8781
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.834209 HAW 8758 03/05/2014 03/04/2014 09/11/2012 Red Spot  Books