Principle of marketing / Philip Kotler and Gary Armstrong (Record no. 7546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7546 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130283290 (International Edition) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of marketing / Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Upper Sanddle River, NJ : Prentice Hall, c2001 |
| Place of publication, distribution, etc. | Upper Sanddle River, NJ : Prentice Hall, c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 785 p. : ill. 25 cm. + 1 computer laser optical discs (4 3/4 in.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 3 | 10466 | 03/06/2015 | 02/10/2015 | 09/11/2012 | Open Shelf Books |