Advertising and promotion : an integrated marketing communications perspesctive-4e (Record no. 6862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6862 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006003957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. / Belch, Michael A |
| 9 (RLIN) | 7886 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspesctive-4e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4E |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MCGRAW-HILL, C1998 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information technology. |
| 9 (RLIN) | 3739 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 659.1 BEL | 8626 | 09/11/2012 | 09/11/2012 | Red Spot Books |