PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E (Record no. 6781)

000 -LEADER
fixed length control field 00437nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 6781
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003952.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538839139
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SEMENIK RICHARD J./ BAMOSSY, GARY J.
9 (RLIN) 7795
245 ## - TITLE STATEMENT
Title PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
250 ## - EDITION STATEMENT
Edition statement 2E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. SOUTH-WESTERN COLLEGE PUB.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING - MANAGEMENT
9 (RLIN) 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.8 SEM 7617 09/11/2012 09/11/2012 Open Shelf Books