ADVERTISING AND SALES PROMOTION STRATEGY (Record no. 6393)

000 -LEADER
fixed length control field 00372nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 6393
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321014111
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 TEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TELLIS, GENERD J.
9 (RLIN) 7385
245 ## - TITLE STATEMENT
Title ADVERTISING AND SALES PROMOTION STRATEGY
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. ADDISON-WESLEY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SALES PROMOTION
9 (RLIN) 7386
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.82 TEL 7369 09/11/2012 09/11/2012 Open Shelf Books