MARKETING MANAGEMENT : A STRATEGIC PLANNING APPROACH (Record no. 5962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5962 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006003914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 07Y66201X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 BUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BUELL, VICTOR P. |
| 9 (RLIN) | 7002 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT : A STRATEGIC PLANNING APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MCGRAW HILL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING-MANAGEMENT |
| 9 (RLIN) | 10 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 3 | 1 | 658.802 BUE | 7466 | 12/02/2019 | 11/29/2019 | 09/11/2012 | Open Shelf Books |