ADVERTISING & PROMOTION MANAGEMENT (Record no. 411)

000 -LEADER
fixed length control field 00369nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 411
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070539073
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ROS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ROSSITER,JOHN R
9 (RLIN) 756
245 ## - TITLE STATEMENT
Title ADVERTISING & PROMOTION MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. MCGRAW HIL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING 2. SALES PROMOTION
9 (RLIN) 757
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   659.1 ROS 1835 09/11/2012 09/11/2012 Open Shelf Books