Market research and analysis / Donald R. Lehmann. - 3rd ed. (Record no. 3937)

000 -LEADER
fixed length control field 00412nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 3937
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256070385
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 LEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
9 (RLIN) 5051
245 ## - TITLE STATEMENT
Title Market research and analysis / Donald R. Lehmann. - 3rd ed.
250 ## - EDITION STATEMENT
Edition statement 3E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Irwin Toppan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 4044
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.83 LEH 2067 09/11/2012 09/11/2012 Open Shelf Books