Marketing concepts and strategies / William M. Pride, O.C. Ferrel. - 10th ed. (Record no. 3742)

000 -LEADER
fixed length control field 00412nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 3742
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395854733
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
245 ## - TITLE STATEMENT
Title Marketing concepts and strategies / William M. Pride, O.C. Ferrel. - 10th ed.
250 ## - EDITION STATEMENT
Edition statement 10E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Houghton Mifflin
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.8 PRI 3888 03/25/2014 03/20/2014 09/11/2012 Open Shelf Books