Internet marketing : integrating online and offline strategies / (Record no. 34450)

000 -LEADER
fixed length control field 00601nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133625902 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133625908 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number ROB 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberts, Mary Lou.
245 ## - TITLE STATEMENT
Title Internet marketing : integrating online and offline strategies /
Statement of responsibility, etc Mary Lou Roberts, Debra Zahay.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, OH :
Name of publisher, distributor, etc South-Western, Cengage Learning,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 484 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zahay, Debra.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          Nilai University Library Nilai University Library 2014-05-15 2 658.872 ROB 2013 21945 2016-04-08 2016-03-08 255.00 2014-05-15 Open Shelf Books