000 -LEADER |
fixed length control field |
00628nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130131s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
|a9780321798541 (pbk. : int. ed.) |a0321798546 (pbk. : int. ed.) |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
|aKeegan, Warren J. |
245 ## - TITLE STATEMENT |
Title |
|aGlobal marketing /|cWarren J. Keegan, Mark C. Green. |
250 ## - EDITION STATEMENT |
Edition statement |
|a7th ed., Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
|aBoston, [Mass.] ;|aLondon :|bPearson,|cc2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
|a592 p. :|bill. (chiefly col.), col. maps, col. ports. ;|c28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
|aExport marketing. |