000 -LEADER |
fixed length control field |
00575nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140331163057.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077121907 (pbk.) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
ddc |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
JOB 2010 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jobber, David. |
245 ## - TITLE STATEMENT |
Title |
Foundations of marketing / |
Statement of responsibility, etc |
David Jobber, John Fahy. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
Place of publication, distribution, etc |
Maidenhead : |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 363 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fahy, John, |
Dates associated with a name |
1962- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Open Shelf Books |