000 -LEADER |
fixed length control field |
00566nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781844801329 (pbk.) |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
M�hlbacher, Hans. |
245 ## - TITLE STATEMENT |
Title |
International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
London : Thomson Learning, c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 737 p. : col. ill., col. maps ; 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing --Management. |