000 -LEADER |
fixed length control field |
00458nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780732256760 (pbk.) |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Auld, Malcolm. |
245 ## - TITLE STATEMENT |
Title |
Direct marketing made easy / Malcolm Auld. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Sydney, N.S.W. : HarperBusiness, 1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 244 p. : ill. ; 19 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing. |