| 000 -LEADER |
|---|
| fixed length control field |
00474nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074706535 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waller, David |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How to prepare a promotional plan / David Waller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Sydney : McGraw-Hill Book, 1998 |
| Place of publication, distribution, etc |
Sydney : McGraw-Hill Book, 1998 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. Marketing -- Management. |