Marketing / (Record no. 28623)

000 -LEADER
fixed length control field 00576nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140515153800.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324834260(pbk. : International ed.)
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc William M. Pride, O. C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc South-Western Cengage Learning,
Place of publication, distribution, etc Mason, OH :
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 605 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name O. C. Ferrell.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Total Renewals
          Nilai University Library Nilai University Library 2012-09-11 13 658.8 PRI 19321 2017-07-13 2017-06-22 129.71 2012-09-11 Open Shelf Books  
          Nilai University Library Nilai University Library 2014-05-15 9 658.8 PRI 19322 2017-03-01 2017-02-25 129.71 2014-05-15 Open Shelf Books 1