| 000 -LEADER |
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| fixed length control field |
00498nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Zikmund, William G. |
| 245 ## - TITLE STATEMENT |
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| Title |
Essentials of marketing research / William G. Zikmund, Barry J. Babin. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Mason, OH : South-Western Cengage Learning, c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 436 p. : col. ill. ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |