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International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham. (Record no. 26927)

000 -LEADER
fixed length control field 00643nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071288385
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 ## - TITLE STATEMENT
Title International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Boston, Mass. : McGraw-Hill, c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 711p. : col. ill., col. maps ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing. International business enterprises.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 3 658.84 CAT 18269 2014-02-17 2014-02-10 2012-09-11 Open Shelf Books